Social Media Marketing
RESULTS
For Social Media increase in followers, engagement, and website traffic & conversions. All of these KPI’s influence sales in the long-term. You will see these metrics increasing monthly, and we will track our progress to see how this is working for you.
For Social Media increase in followers, engagement, and website traffic & conversions. All of these KPI’s influence sales in the long-term. You will see these metrics increasing monthly, and we will track our progress to see how this is working for you.
Your organic website traffic may increase as you gain new followers although, to see an immediate increase in website traffic, you should use our paid social advertising service.
If you define results as followers and engagement, our clients normally notice an increase in followers and engagement within the first 30 days. The results should continue to increase each month.
We recommend our clients to try this service for at least 6-12 months to see a noticeable impact on conversions. This is because the main focus of our social media management service is to develop your brand’s followers, engagement, and word-of-mouth. If you want to focus on driving conversions in the short-term, you should consider using our paid social advertising services.
CONTRACT & SETUP FEES
We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.
There is a one-time setup fee. It is primarily for getting you setup on our end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We will also set up any necessary advertising accounts for you.
If you are ready to get started, contact us. One of our sales consultants will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started asap.
SERVICE & WORKING TOGETHER
You will be assigned a dedicated social media manager. This person is trained in social media marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. All of our social media copy and graphics go through an internal review process to ensure that you receive quality work every time.
We will learn about your business by sending you a questionnaire. Upon completion, we will schedule an onboarding call with you to discuss the questionnaire and any additional questions you may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.
In the questionnaire, we learn more about your content preferences. In the strategy we develop for you, it will specify the content approach that we will use for your business. If you approve this approach, we will start developing content in a content calendar. You will have an opportunity to review all content in advance before it is published to your social media pages.
No, you do not have to provide us with content. However, if you have content, we are happy to use it.
Your social media manager can develop unique content that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop content to engage your audience.
We can grow your followers using both organic and paid approaches. Organically, we can implement multiple techniques without the need for an advertising budget. When using a paid approach, you will need an advertising budget.
Yes, your social media manager will be monitoring the pages for comments, messages, and reviews. If we know the answer to the question or comment, we will respond accordingly. If we do not know the answer, we will direct the question to you and notify you via email.
Social Media Advertising
RESULTS
The amount of traffic each month will vary. It depends on
1) how effective we make your campaign and
2) your advertising budget.
The more fuel we have in the tank, the more results we can generate for you.
The amount of conversions will also vary. We will be able to track the amount of conversions from our ads. This will allow us to use performance data of our ad campaigns to make gradual improvements. In consideration of this, we believe your conversion rate will increase over time.
However, it is important to note that there are external factors that impact conversions that we do not control. This includes the price, product quality, website destination, and market you are competing in.
It can be expensive to advertise on Google. This is because they have a pay-per-click model, which means you pay each time someone clicks on your ads. However, this traffic is often high quality. The people you are advertising to are in search of your products or services, which is often worth the price.
We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer. With an experienced paid search manager, we believe we can help you acquire customers at a profitable rate over time.
Contract & Setup Fees
There is a one-time setup fee. It is primarily for getting you setup on or end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We would also set up necessary advertising accounts for you.
If you are ready to get started, contact us. One of our sales consultants will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started ASAP.
Service & Working Together
You will be assigned a dedicated social media manager. This person is trained in social media marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. In addition, each social media manager reports to a Project Manager, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.
We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.
In the questionnaire, we learn more about your ad preferences. In the strategy we develop for you, it will specify the advertising approach that we will use for your business. If you approve this approach, we will start developing the ads in an ad calendar. You will have an opportunity to review all advertisements in advance before it is published.
No, you do not have to provide us with content. However, if you have content, we are happy to use it.
Your paid search manager can develop unique advertisements that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop advertisements to engage your audience.
Yes, your social media manager will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and optimize your campaign to deliver better result.
In addition, your social media manager will be optimizing your campaign as time progress. In most situations, we are running A/B split tests in your ad campaign. This is the process of testing multiple variations of your ads, and the audiences for the ads. By testing different combinations of ads, we are more likely to identify areas of efficiency.