The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.

The amount of traffic each month will vary. It depends on 1) How effective we make your campaign and 2) Your advertising budget. The more fuel we have in the tank, the more results we can generate for you.

The amount of conversions will also vary. We will be able to track the amount of conversions from our ads. This will allow us to use performance data of our ad campaigns to make gradual improvements. In consideration of this, we believe your conversion rate will increase over time.

However, it is important to note that there are external factors that impact conversions that we do not control. This includes the price, product quality, website destination, and market you are competing in.

It can be expensive to advertise on Google. This is because they have a pay-per-click model, which means you pay each time someone clicks on your ads. However, this traffic is often high quality. The people you are advertising to are in search of your products or services, which is often worth the price.
We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer. With an experienced paid search manager, we believe we can help you acquire customers at a profitable rate over time.