Interwood Kitchens and Wardrobes

About the company

Interwood is a leading provider of high-quality modular kitchens & wardrobes for homes. Their products are made using state-of-the-art German technology and use the most modern of materials and manufacturing techniques.

Objective

As Interwood was a large company with franchises all over India, they required a lot of leads. Their client base was targeted towards high-end individuals with a budget of 8-10 lakh for kitchen set-ups. Our objective was to get on par with similar competitors such as Wurfel and Pepperfry.

Results

Our partnership with Interwood lasted for 6 months, during which we were able to make these changes:

  1. Gain around 700+ leads (100 leads per month)
  2. Have 11,00,000 impressions
  3. Get a reach of about 5,20,000
  4. An engagement of 61,000
  5. Reduced the initial cost per lead by 80%; from 1,100 per lead to 205 per lead.
  6. The ROI gained by the company was 10x.

The Solution

  • Our team managed the company’s social media handles where we created posts that suited their aesthetic and brand image.
  • We conducted call campaigns and remarketing ads which generated good-quality leads for the company.

Services Deployed

  • Social Media Management
  • Lead Generation